Immediately after reading this article I wanted to put it in the bin.
The premise is detailing the difficulty in beauty brands being diverse and inclusive due to things like market segment, ICP and financial impacts it costs to expand their offering.
In Australia, 1 in 4 people represent BIPOC, so honestly, how is it even a question weather or not a brand is going to include diversity?
Professional hair and beauty business owners often rely on the brands they stock for marketing collateral, therefore a large responsibility begins with the brands to show all skin colours, genders and conditions, so that it becomes the norm and all clients feel seen.
It’s 2024, let’s not repeat this conversation again in 2025 eh?!
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