It’s time the professional hair and beauty industry thinks about their businesses through an omnichannel lens.
Which means, you need to think about both your digital client experience, as well as your brick-and-mortar service business, as they play a really important role in working together and driving growth.
When a client engages with your brand or business across multiple touchpoints, whether it is in your salon or online, through an email or on your website, as well as socials, they engage more, they’re more loyal and they spend more.
Specifically, data shows that Omnichannel clients spend 2.5 times to 3 times more than brick-and-mortar-only clients.
What do you think? Is it time professionals stopped complaining about 'protected' skincare lines and started thinking about the bigger picture?
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