Between servicing your clients, business management and leading your team content creation is one of those admin tasks that generally gets put on the back burner.
Generally I'd say if you're not an expert in the task and you don't like doing it, then outsource it, but in all honesty it's actually pretty easy when your savvy about how you spend your time.
One of the best time saving and cost effective things I learnt as a business owner is to utilise your resources.
People still ask me ‘how did you do it all, your business is everywhere I look!?’, the answer is simply work smarter, not harder.
Take content creation for example.
From one filmed interview with a guest (ie, have them in your space and sit down for a conversation - or zoom!) you get:
- audio for your podcast channel
- video for your YouTube channel
- snippets for TikTok and Reels
- transcript for blogs and magazine articles
- quotes for social media tiles
One thirty minute conversation is now seven pieces of content! Chances of your audience seeing one of these pieces has now multiplied and you’ve got better reach for your brand!
I like to use (and for someone not-so-techy) are easy enough to use:
- Anchor FM for hosting and Garage Band for editing your audio for podcasting
- iMovie for editing for your YouTube videos
- InShot for editing snippets for TikTok and R
eels
- Otter.ai for transcribing your audio into blogs and magazine articles
- Canva for making your quotes for social media tiles
Let me know how you get on with content creation, or to interview me as a guest on your podcast/live episode, reach out!
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