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Writer's pictureTamara

Finally, a beauty trend I’ll happily jump on board with - Proactive Beauty

Proactive beauty and provention beauty are the act of targeting the signs of aging before they’re irreversible.


As professionals, we’ve always preached that prevention is better than reversal and FINALLY now the next generation of beauty clients are jumping on the bandwagon.


So, what exactly do they care about?


1. Home care: think spf, blue light reduction, water etc


2. Low-fi treatments: avoid over complication and stick with simple yet high impact


3. Collagen: biostimulators and internal products


4. Aesthetics: no longer separate to skincare, but in collaboration with 



What does that mean for your business and clients? 

Hydration 🤝Education = Happy clients! 


 

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